E-commerce is continuing to gain momentum in the digital space, and with so many online businesses competing, every advantage counts. One of the most significant aspects of building an online store that attracts and retains customers is ensuring that your website is optimized for search engines. By improving your e-commerce site’s SEO, you can increase your organic traffic, improve your rankings on search engine results pages (SERPs), and ultimately increase sales. Two popular e-commerce website builders, Shopify and BigCommerce, both offer various SEO features, but which is the best choice? In this blog post, we will explore the technical differences in SEO improvements between Shopify and BigCommerce development.
Firstly, Shopify has an out-of-the-box SEO-friendly platform, making it an attractive option for beginners or small e-commerce businesses. Shopify provides a range of essential features to help enhance your on-page optimization, such as customizable URL structures, title tags, meta descriptions, alt text, and header tags. Additionally, its automated sitemap generation and mobile responsiveness can improve your search engine rankings. However, while Shopify’s automated SEO features can be helpful to novice users, it lacks the flexibility needed for larger e-commerce businesses that require custom SEO solutions.
In comparison to Shopify, BigCommerce is more SEO-flexible, allowing users to customize their website structure to improve SEO. This platform comes with customizable resource locators (URLs) that can help add keywords and metadata for search engines. Additionally, BigCommerce also provides diverse link and setting structures options, including canonical tags and automated internal linking, to help reduce duplicate content and promote consistency across the site. However, its platform does not come with automatic site-mapping capabilities, requiring additional configurations to optimize accordingly.
Another significant difference comes in the way these platforms handle international SEO. Shopify provides multiple currency features and language translations, which can help improve your website’s search engine ranking internationally. Its ability to optimize URLs to a specific region based on IP and language detection enhances your e-commerce store’s user experience, which can lead to better rankings, sales, and customer reviews. On the other hand, BigCommerce’s customizable link structures and localization options are not as advanced as those of Shopify, making it difficult to create destination-specific websites without third-party integrations or custom development.
The loading speed of your website is another crucial aspect that affects your SEO. Shopify’s in-house web hosting effectively maintains fast loading speeds that are great for user experience and SEO. Moreover, Shopify’s platform offers plenty of caching tools, resulting in efficient website performance. BigCommerce, on the other hand, provides users with a broader range of hosting options, including cloud hosting, giving users control over server speed and performance. Although its proprietary images serve from an optimized server, it still lacks the same caching capabilities as Shopify.
Finally, integration with other applications can also affect your e-commerce store’s SEO. Shopify offers several app integrations that can improve your website’s SEO, such as meta fields, which allow HTML to be added to a product description, and schema markup integration, which can enhance your e-commerce store’s rich snippets. On the other hand, even though BigCommerce is compatible with world-renowned SEO applications like SEMrush, it nonetheless lags compared to Shopify in terms of application integration.
To conclude, while both Shopify and BigCommerce offer SEO-friendly options, the two differ in functionality, flexibility, and customization capabilities. Shopify is an ideal option for small-scale e-commerce stores with its easy-to-use automated SEO options, while BigCommerce is a more SEO-flexible platform that can adapt to larger e-commerce stores’ requirements with more customization control. In the end, the decision between Shopify and BigCommerce e-commerce development will depend largely on your website’s SEO-specific needs.
Rick John is an esteemed specialist with a great working experience in Top-Notch Bigcommerce Development and certified Shopify App Development companies, with several years of experience and expertise in the respective field. As a professional, he prides himself on his attention to detail and commitment to superior customer service. His hard work and dedication has earned him a reputation among colleagues as an exceptional problem-solver with a creative eye for design. Rick’s passion for technology and his drive to stay ahead of the competition have made him one of the most sought-after experts in the industry. He loves finding new solutions that make life easier for his clients, and his enthusiasm for technology makes him an ideal choice for any project.