There are a plethora of analytics tools out there to help you get the data you need. The problem is that many of these services have one-dimensional metrics and don’t offer the level of detail needed for social media success. NetbaseQuid offers a comprehensive suite of social media analytic that will give you all the information necessary to optimize your marketing strategy and take your business to new heights! Below are what companies or brands should look for in a social media analytics tool.
A good analytic resource will go the extra mile for you. You need a representative that can answer questions and assist immediately, especially if there is a problem. Customer support is crucial to the success of any social media analytics plan, as your team must receive answers immediately.
The best social media analytic resource offer various functions and features, so users don’t have to work with multiple platforms for different metrics. For example, if you want to measure engagement and sentiment through Facebook and Twitter, you’ll need two separate applications to do so. It would be far more efficient and cost-effective to integrate both services into one program that could do everything from automating posting on Facebook pages to publishing content via LinkedIn news feeds. A comprehensive tool also can let you set up alerts for real-time notifications based on certain words or phrases in posts on all networks. Details about each article are also incredibly useful, as you’ll be able to see the type of content that engages your customers so you can repeat it.
Find out what people are saying about your brand with NetbaseQuid’s social media analytics tools for companies! This feature will allow users to search online content using keywords or phrases to see where their business is being mentioned across myriad platforms. It even provides sentiment data on the post, so you know whether customers are complaining, happy, or just talking about something related to your company without actually mentioning it by name. Its smart algorithm system also creates alerts for popular topics that emerge over time which you can then use in marketing campaigns or outreach efforts. Social is a great way to track user interactions, and NetbaseQuid makes it easy to manage.
Social media analytics tools should measure nearly everything you need to know about your brand on social media to be truly effective. These metrics include traffic sources (which network is driving the most customers), what type of content works best, demographics of fans by age and gender, sentiment analysis of posts by customer segment, data for Facebook events created by users, location(s) where people are sharing specific content about your brand, reach, engagement rates per post or article with details on likes/comments/shares etc., mention volumes are broken down into positive/negative/neutral sentiments over time, keywords being used to describe your company or products that have high levels of conversation surrounding them.
The best way to find out if a particular program isn’t providing all the metrics you need is to request a demo and see what the specific providers have to offer. The best programs should be able to provide everything from engagement analysis by post, article or album photo broken down into positive/negative/neutral sentiments over time, mentions that contain your company name as well as those that reference it concerning certain keywords which you can then track for future marketing efforts.
You want to ensure that people can share your content as much as possible to gain a larger audience. Make sure the social media analytics tool of choice gives users access to advanced targeting features. This will allow them to schedule posts, so the right demographic sees the content at certain times throughout the day when they’re most likely to engage with a post or sign up for a giveaway! It also allows you to see which networks drive more traffic and engagement, then uses that information in future marketing campaigns.
As you can see, there are dozens of factors worth considering when picking out a social media analytics tool. The best forward will always be finding one with plenty of functionality, social listening capabilities, and customer support to help you achieve success.
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